With so many businesses been forced to work remotely in recent times, it has become quite apparent that traditional branding and marketing has taken a backseat.
Businesses which do not have a website or digital presence are now struggling to engage with their market due to a lack of online presence. As a result, businesses have had to reevaluate their marketing strategies to involve more online contact with their consumers.
Websites are one of the biggest and most effective online marketing tools in a business owner’s marketing toolkit.
Some businesses have avoided having websites developed because of cost, a lack of technical savvy or felt that they simply had enough sales without a website.
However, the reality is that 30% of consumers will not even consider purchasing from a business if they do not have a website.